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PEST CONTROL
WEB DESIGN

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Your website is your biggest marketing asset. Most online journeys start with a search engine query, like ‘ANTS IN KITCHEN CABINETS NEED HELP.’ This search leads users to a SERP (search engine results page), which is their gateway to finding and engaging with your company. Even if they know your pest control company’s name, they’re more likely to Google it than type it directly into their browser.

Once on your site, visitors quickly judge your credibility based on its look and functionality—speed, aesthetics, engaging content, intuitive navigation, and dynamic pages. And, folks? Expectations are sky-high these days.

Don’t bug out–but new visitors are absolutely judging your extermination skills on the quality of your web content and site experience. Fortunately for you, many businesses, including your competitors, simply throw their company information onto the web and call it a day. Our skilled pest control company web designers create professional sites with personality. We flex our background knowledge and sales history in the industry and focus on delivering a superior visitor experience. Our sites feature sleek designs, compelling content, user-friendly SEO, and easily accessible contact options (call/chat/email). Overall, the more enjoyable the user-experience, the higher your conversion rates.

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Pest Control Web Design Services We Offer

As a business owner, you’re busy serving customers, training staff, and tending to day-to-day operations. We’re here to help! We’ll build you the perfect site to pitch your offers, and you can stay focused on what you do best–bug-busting and running your bug-busting biz. Our pest control web design services include:

Mobile-Friendly Framework

In 2015, Google declared mobile dominance. In our smartphone-driven digital era, if your site isn’t mobile-friendly, Google will knock your ranking down the page, penalizing you for not getting hip to the times. Nifty Pest takes a “mobile-first” approach to web design–data shows that most search queries today come from mobile devices and tablets–but rest assured that your site will look just as pretty and professional on a desktop, too. Our pest control websites feature responsive layouts, intuitive user navigation, and content that looks great and functions on screens of any size.

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Mobile-Friendly Framework

In 2015, Google declared mobile dominance. In our smartphone-driven digital era, if your site isn’t mobile-friendly, Google will knock your ranking down the page, penalizing you for not getting hip to the times. Nifty Pest takes a “mobile-first” approach to web design–data shows that most search queries today come from mobile devices and tablets–but rest assured that your site will look just as pretty and professional on a desktop, too. Our pest control websites feature responsive layouts, intuitive user navigation, and content that looks great and functions on screens of any size.

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Custom Web-Design

Why settle for cookie-cutter when you can have custom? We’ve put together a selection of industry-specific web design templates that we know work–simply put, our websites attract and convert more leads. We can customize our templates to fit your brand, local market, and business needs. If you really want to squash your competition and stand out, we can design a completely unique pest control website tailored to your specifications and target audience.

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Optimized Landing Pages

When users land on your site from a Google search, an ad, or a social link, they hit one of your site landing pages first. These are the main informational areas of your site, and they must contain high-quality content for both human visitors and search engine algorithms (search engine optimization). The Nifty Pest crew are true SEO nerds–proudly so! We know the best optimization practices inside and out, stay atop the latest SEO trends and algo changes, and fine tune our approach regularly. We have the strategies to fine tune existing landing page copy, as well as the ability to create content for these pages from scratch.

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Copywriting

If your website is your biggest marketing tool (it is), the copy within it should represent your absolute best pest control company pitch. Good copywriting will showcase your ex-pest-ise in a compelling and informative style while adhering to SEO best practices. Lure your visitors into a longer site stay with engaging, useful content. “But I’m not a writer!” shhhhh. We got you. Not only are we excellent writers, many on the Nifty Pest team started their working lives in door-to-door pest control sales and have the backgrounds to prove it.

All of these pest control web design services will help your website deliver the results you are looking for, and will draw in MORE CUSTOMERS to your business.
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The Most Effective Pest Control Web Design Strategies

If your competition is outperforming you and you are wondering why, it likely has something to do with your website and what is on it. The most important strategies to include in pest control web design are as follows:

Visibility


Your website needs to be visible to the search engines because the majority of online experiences start with a search engine. This means your content, and all the off-page strategies your website uses must be optimized for the search engines so your site is visible to more people.

Mobility


A responsive web design will automatically detect the type of device a person is using to search the web and will automatically optimize your site for it. This means users on mobile devices will not have to scroll endlessly, zoom in and out all the time, and otherwise work to get your site to display properly.

Security


Everyone has heard of a website that has gotten hacked, or a data breach that affected thousands of people. Your visitors need to know that when they visit your site, they and their information are safe. Google also gives secure websites a higher ranking in the search engine result pages (SERPs). You need a security certificate particularly if you have a section where users fill in personal information, such as their address or phone number. However, given that Google prioritizes secure websites, it is always best to have one even if you do not have this type of section.

Speed


Most Internet users will leave your page if it does not load within three seconds. The online world is very fast-paced and users are not going to wait around to read your website if your competition’s loads faster.

User-Friendly


Google has started placing an emphasis on user-friendliness as well, which means while your site must grab the attention of the search engines, it is even more important to appeal to users. If they cannot find the information they are looking for, if links do not work, and if the content is not engaging, they will leave within three seconds.

Quality Content


You need a homepage visitors will land on, but you also need so much more than that. Your website should really consist of pages and pages of content including a blog, a separate page for each of your pest control services, pest guides, photo galleries, and more. Customers expect to land on a page and have access to a great deal of information that will answer any question they have. If you do not provide this content, users will find another company that does.

When working with our pest control web design specialists, we will ensure your website has all of this and more so it generates more leads that convert into clients.

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Pest Control Web Design That Works

If your website is not delivering the results you want, the pest control web design experts at Nifty Pest are here to help. Our custom pest control websites are not just beautiful, they’re also optimized to convert. One thing that sets Nifty apart from other web designers is our background with SEO, and we’ve invested the time and resources to know how to build feature-rich websites that are also blazing fast. Sound like something you’re looking for?

Fill out our online form to schedule a consultation to learn even more about how we can design a site that will drive in traffic and customers to your business.

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FREQUENTLY ASKED QUESTIONS

Do you make websites look good on mobile devices?

You bet we do–it’s kinda our whole thing. For the past several years, stats have shown that over 50% of all Google searches were submitted from mobile devices. In some sectors, including the home services market, the share of searches submitted on mobile is even higher. We prioritize mobile experience (as a best practice), but we ensure the desktop version is just as sexy and user-friendly.

What is the best web host for pest control companies?

We actually use our own dedicated web server via WP Engine, which we strongly recommend for all our clients. It’s safe, secure, and reliably quick to load. Consider this our official endorsement.

Can you make my new pest control website bug-proof?

Website bugs, we can handle. But we’ll leave the actual extermination to you.

Is there anything you need from us to create a pest control company website?

If you already have excellent, up-to-date assets, hand ‘em over! If you’ve been using the same blurry, pixelated images to market your business for over a decade, we might request some new photography or the bandwidth to create new brand assets for you ourselves. Either way, great photography, consistent branding, and evocative images are essential to an attractive website.

Our current website is just a single, static image with our company info and phone number. Should we redesign it?

YES. We design websites for an evolving digital landscape, and responsive website design just makes sense. A responsive site automatically detects and adjusts layout and display to the type of device being used to access it, so your site looks perfect on phones, tablets, or desktops. No more endless scrolling or zooming in and out—just a smooth experience that works for customers and search algorithms alike.

We had our website professionally created several years ago–would Nifty Pest’s web services still be useful to us?

We think so. We’re not your boilerplate digital marketing agency. Many of our team members actually come from a background in pest control sales. We know the industry, and we know it well. Pair that with our proven track record designing websites that not only convert, but elevate brands, and you’ve got a value proposition more valuable than DEET on a humid summer night.

We’re on a financial diet–is Nifty Pest in our budget?

Truthfully, it depends. What we can promise is that we create custom strategies for each client based on their individual needs and business goals. Let’s chat and figure out what you want to accomplish and how we can help you do it.

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