The phrase 'content is king' has become a popular expression on the Internet, and some argue that is overused. However, the saying holds as true today as it did 20 years ago, and it will remain just as relevant in the future.
You may wonder how to embark on pest control content marketing, particularly if you have never thought of yourself as a writer. Fortunately, our content marketing experts can make it easy. Let us do the leg work so you can get back to running your pest control business.
CONTENT IS KING
Why is Pest Control Content Marketing Important?
When you have a solid pest control content marketing strategy, your website can stand on its own, above the competition. Other areas of online marketing are fairly technical, but content marketing is an area where businesses can get creative and see real results from that effort. Below are just a few of the reasons why pest control content marketing is so important to your company.
Gain more authority online:
Your pest control company may be the experts in getting rid of destructive and dangerous pests, but the average user may not get that impression when they visit your website. A strong content marketing strategy can help you gain authority online that will help convert qualified leads into loyal clients.
Boost brand recognition
Creating content that is easily found and shared online is a way to showcase your company and organically boost your brand recognition at no cost.
Higher search engine ranking
Search engines, such as Google and Bing, rely on your content to determine which ranking to assign your website. The better your content, the higher your ranking and the more customers will be able to find you.
When creating content for your website, it may be difficult to determine what pages to include. While you can include just about anything on your site, there are some pages you should start with.
CONTENT MARKETING TACTIS
Pages to Include in Pest Control Content Marketing
If your competition is outperforming you and you are wondering why, it likely has something to do with your website and what is on it. The most important strategies to include in pest control web design are as follows:
Many people are familiar with blogs and many pest control companies place a strong emphasis on their blog when creating content. This is important and you should create blog posts on a regular basis to engage readers. However, you should not rely solely on your blog when embarking on pest control content marketing.
Frequently Asked Questions
During the course of running your pest control company, you have probably been asked a lot of questions by customers. Many of those questions you probably also answered over and over again. Other visitors to your site also have those questions, or they will search for them online. When you create content that matches their queries, your pest control company will be found by more people and you will gain authority because you had the answer.
As a pest control business, you can create many different types of checklists for your visitors. Create a checklist of all the outdoor maintenance that can keep pests at bay, or what homeowners should do if they suspect a termite infestation. Checklists are a great way to increase word count, but do not create checklists that are simply filler. Always make sure all content is of high quality and useful to readers.
Long-form content is a great way to get noticed by the search engines and you can naturally include this on your site by creating articles about every type of pest you deal with. All of these guides can be placed in the same library and will help leads obtain the information they need when they need it.
Case studies are a great way to highlight your track record and show people that you have helped people with their pest problems in the past, and that you can help them, too.
When creating all of this content, it is important to link between pages to help users navigate your site, and to get the content picked up by the search engines.
Tracking Your Pest Control Content Marketing Success
Content marketing takes some time and requires an ongoing effort. Once you have created the appropriate content, the job is not entirely done; you then have to monitor and track the success of the content so you can better understand whether your strategy is working.Google Analytics is the gold standard for measuring the success of your website, and best of all, it is entirely free. The most important metrics to track include:
- Pageviews: This metric tells you how many users have visited a certain page on your website. It is important because it will tell you what content is striking a chord with users, and you can create more content similar to it.
- Time on page: The more time visitors remain on a certain page, the better it is for your website.
- Clicks: The click-through rate (CTR) indicates how many clicks a certain page has received. The higher your CTR, the better it is for your pest control content marketing strategy.
While there are many metrics you can track within Google Analytics, the above will get you started and allow you to focus on what is most important.
Call Our Experts in Content Marketing for Pest Control Today
Pest control content marketing is important to the success of your website, and your business. Unfortunately, it takes a lot of time, and that is time you likely do not have. While you are helping people get rid of infestations in their homes and businesses, the content marketing specialist at Nifty Pest can take care of your website. Fill out our online to schedule a consultation and to learn more about how we can help with your content needs.