PEST CONTROL CONTENT MARKETING
Content marketing plays an important role in the establishment of your brand and acquisition of new customers. Unfortunately, the process of researching, writing, formatting and publishing takes a lot of time – time you likely do not have. So let our team be your team. While you are busy solving pest problems in the homes and businesses of your customers, let our content team take care of your content needs. We’d love to!
And before you ask, we know the Pest Control industry very well. Several of us at Nifty got our start in pest control sales, so we definitely know the ins and outs and couple that with our knowledge of SEO and you have yourself a dandy partner in Nifty. Like Doc Holliday said in the 1993 classic Tombstone, “I’m your huckleberry.” When it comes to producing high quality content at scale, we know we’re the right ones for the job. Fill out our online to schedule a consultation and to learn more about how we can help with your content needs.
Did you know original, high-quality content helps websites rank well in the Google Search? Not only that, it can also improve your click through rates and conversion rates. What are you waiting for? Let’s pop open the hood and see what your content looks like!
Why is Content Marketing an Important Part of My Marketing Strategy?
A content marketing strategy is the foundation of online success. It’s more than just posting updates or articles. It’s how you connect with people looking for your services. With the right content, you show why your pest control business is the best choice. Content lets you control your message. While Google’s algorithms may shift, your content stays strong, guiding visitors toward choosing you. It’s about building trust and standing out from the competition. Every word is a chance to show why you’re better than the next company. In a crowded market, great content gives you the edge.
Some of the ways solid a content strategy will help:
Demonstrate Your Experience & Expertise
Your pest control company excels at eliminating unwanted pests - Nifty makes sure your website shows it! Your pest professionals know their stuff, but is it being communicated on your website and other platforms? Showcasing your own experience and expertise in the field will establish you as a credible, trustworthy source of information. Moreover, Google loves seeing evidence of E-E-A-T on your website and is rewarding websites that do a good job of this by ranking their websites higher in the search results.
Demonstrate Your Experience & Expertise
Your pest control company excels at eliminating unwanted pests - Nifty makes sure your website shows it! Your pest professionals know their stuff, but is it being communicated on your website and other platforms? Showcasing your own experience and expertise in the field will establish you as a credible, trustworthy source of information. Moreover, Google loves seeing evidence of E-E-A-T on your website and is rewarding websites that do a good job of this by ranking their websites higher in the search results.
Staying Top of Mind
Pushing out content regularly on your website, socials and email campaigns is one of the easiest ways to promote your pest control brand. Whether publishing locally relevant information or engaging with the community on social media, content marketing is an inexpensive, organic way to continually remind your audience who you are and that you're available to help now.
Content as a Ranking Factor
We could write a novel on search engine ranking factors, but for our rogue rangers who want the TLDR, here’s the key: content is king, queen, and the entire royal court in search engine rankings. Google is leveraging AI, machine learning and other advanced technologies to analyze content for relevance, originality, and evidence of experience, expertise, authoritativeness and trust (E-E-A-T). If your content is too thin or lacking in these areas, you're likely going to be on the SEO struggle bus until it's properly addressed. Luckily for you, website content is something you can actually control! So let Nifty lead the charge to improving your content quality so you can (begin to?) appear higher for pest control search terms you're going for.
Types of Content Marketing for Pest Control Companies
There are various types of content marketing tactics you can engage in to promote your brand and attract new customers. The decision of what your content strategy should look like really depends on your budget, goals and level of involvement. Typically, must-have content for pest control websites include:
As Google focuses more on delivering locally relevant search results to users, it is becoming absolutely necessary to have targeted geo pages for the markets you service. Otherwise, customers in those markets searching for pest control services likely will not find you. But the problem is, pest control companies often get overwhelmed by the thought of building out dedicated service pages for each geo they serve. We can help.
We have developed a game-changing solution for pest control companies wanting to reach more customers with their websites. We call it Rapid Reach by Nifty Pest. Combining AI driven solutions with search engine optimization best practices, Rapid Reach drastically cuts down on the amount of time and resources needed to build new, geo-targeted web pages at scale, allowing your website to rapidly expand into more markets on Google Search. Rapid Reach gives you the technological edge to compete with even the biggest names in the industry.
The blogosphere is here to stay–like a cockroach, it just can’t be killed! You may have noticed that nearly every business has a blog area on their website (though some may appear inactive and outdated). The local business blog is an internally-operated hub, where you can write more dynamically and creatively about your services and related topics, share customer success stories, post info alerts like seasonal pest warnings, and attract organic traffic with useful articles that help answer various types of questions asked by searchers. The key here is consistency. You should be coming up with new topics and ways to provide original, useful information to potential customers on a weekly basis. Four blogs per month can bring in a lot of traffic over time and establish you as an active thought leader in your market.
As someone working in the pest control industry, you’ve likely answered tons of questions from customers, friends, or family and realized that many have similar gaps in information. You’ll also notice some recurring themes and questions being asked. Something that users really like to see (and Google alike) is FAQ content. The benefits are numerous. By consistently answering these questions, you give yourself valuable opportunities to earn buy-in and trust, and also to appear in the “People also ask” features in Google. You might even hit the gold mine and get picked up by Google’s AI snippet called the Search Generative Experience. Either way, FAQs are a great asset to your web pages.
A checklist is the perfect format for home services content–not only is the layout digestible and easy to read on mobile devices, it’s likely to be shared and bookmarked by users. As a pest control business, the topic options are endless–seasonal maintenance checklists, pest identification processes, tools and materials to keep on hand, and more.
Search engines and website visitors alike appreciate in-depth content. For pest control companies, this can include extensive articles covering various aspects about the pests you manage – their signs, behaviors, seasonality, dangers, treatment options etc can be covered in an almost encyclopedic way, positioning yourself as the pest control expert for that pest. Whether or not you’re an entemologist, you can certainly produce in-depth content about your areas of expertise, as niche or general as it may be. Just be sure you are citing relevant sources in your content, as this is something pays attention to when evaluating your content for trust.
Establishing proof of concept – case studies or success stories demonstrate your experience successfully solving pest control problems for clients. Unlike client-written reviews, these should be detailed analyses of your past work full of original text and visual assets like photography and video. These case studies give your readers (and Google) valuable evidence that have first hand experience solving pest problems which is something Google is looking for more and more. You can just about bet your bottom dollar that none of your competitors will have case studies on their websites, and doing this will help set yourself apart as a credible brand.
When creating all of this content, it is important to link between pages to help users navigate your site, and to get the content picked up by the search engines.
Tracking Your Pest Control Content Marketing Success
Publishing and sharing content takes some time and requires an ongoing effort. Once you have created the appropriate content, the job is not entirely done; you then have to monitor and track the success of the content so you can better understand what areas of your strategy are most effective. Google Analytics (GA) is the gold standard for measuring the success of your website, and we’re GA ninjas. Some of the most important content metrics to track include:
- Pageviews: This metric tells you how many users have visited a certain page on your website within a given time period. It is important because it will tell you what content is getting the most traction in the search results.
- Time on page: The more time visitors stay on a certain page, the better it is for your website. Google takes user activity into account when determining rankings so you want to keep tabs on if and how users are engaging with your content. This is one of those important indicators.
- Clicks & Conversions: When someone on your pest control website takes a desired action and clicks on a Call to Action (CTA) such as a phone number or button, these actions are registered in GA as “Events”. These tell you whether or not anyone engaged with your content and can help you trace leads back to original sources so you know how customers came to find you! The results might surprise you. We have seen good quality leads come from a wide range of content types including primary pest pages, local landing pages, blog posts, pest libraries, FAQ pages, and of course the contact us page.
Call Our Experts in Content Marketing for Pest Control Today
You’re busy doing what you do best–takin’ care of business. Let the Nifty Pest content marketing experts handle the content. We know best practices inside and out, have industry insights, and deliver real results.
FREQUENTLY ASKED QUESTIONS
Depends! Nifty Pest develops custom strategies to meet the unique needs of each client. We’d do our homework and provide data-driven recommendations on priority, factoring in your budget, industry, market, and current web presence. Maybe you need a total content refresh across your website landing pages. Maybe you need a new company blog to dispense relevant information, answer customer questions, and establish yourselves as subject matter experts. We’re here to help–and we’re quite good at it. Give us a call to create a content gameplan that delivers results and drives business.
To attract more customers and bring in more sales. Isn’t that the point of the company itself? Simply, content marketing is a means to an end–you create digital assets that interest leads, provide value to customers, and gain search engine trust over time. High-quality content is essential to long-term business growth, and keeping your content fresh and timely ensures you engage new leads who find you online. High-quality content=more site traffic=more potential customers. Trust us–we know the equation.
Nah, and we know that adopting writing as a passion project on top of running a business is not in most people’s best interest. But, surely you have some ex-pest-tise to share with your community–drop that knowledge! We don’t believe in blogging for blogging’s sake, but you should share valuable info, seasonal tips, chemical control no-no’s, etc. on a regular basis. We can help you figure out and share both what you know and what your audience needs.