REPUTATION MONITORING FOR
PEST CONTROL
In the race to tackle a pest problem, most people head straight to Google with a frantic “EXTERMINATOR NEAR ME” search. Of course, you want your pest control company to appear as a top result in search engines and map apps. Let’s say you earn a top spot–nice! But if visitors see no company specifics, no ratings, no reviews, or, worse, a flood of negative feedback, they’ll scurry off to competitors with a shinier, more reliable reputation. And that’s something we just can’t allow!
Did you know you can influence your brand reputation? Our team of experts will track any citations, reviews, social media posts, and anything else that may help or hurt your company and respond to them appropriately.
Why Reputation Management?
Incorporating reputation monitoring in your marketing strategy offers innumerable benefits to including:
- Improve ranking in local search results
- Improve exposure on Google Maps
- Improve performance of Google Ads
- Increase leads in the form of calls, inquiries, screenings, form submissions
- Increase customer reviews and ratings
- Increase clicks with an optimized Google Business profile
- Increase the number of backlinks for your company
- Create consistency in customer engagement across websites
No matter where leads find you, they’ll uncover only a sparkling image and a glowing reputation – we make it our mission!
Online Reputation Management Services
While you continue kickin’ bugs and takin’ names, we’ll make sure your customers know you’re the best at what you do. Here’s what we’ll tackle to manage your online reputation:
We’ll regularly monitor online directories, including local guides, review sites, and relevant forums to detect mentions of your pest control company and respond to those mentions appropriately. Sometimes, a thoughtful response is all it takes to turn a negative review around or boost a rating.
We’ll engage with everyone who comments, reviews, or suggests on your site and beyond. Whether they’re singing your praises or airing grievances, we’ll tackle each interaction with empathy, showing that your pest control business is not just hands-on but genuinely cares about customer feedback and satisfaction.
Curate and create your Google Business Profile so users and the search engines recognize you as a valid business.
We’ll develop a killer content strategy that fits your brand like a glove and handle everything from creation to publication, top to bottom. The Nifty Pest team will showcase your field knowledge with industry-specific blog posts and savvy “tips and tricks” on social media. We’ll focus on what your clients care about most, attract fresh leads, and boost your brand’s reputation as trustworthy, approachable, and downright the obvious choice.
We’ll figure out where your particular audience likes to spend time online, and meet them there. Whether the priority is Facebook and LinkedIn or Instagram and TikTok, we’ll manage your most valuable social accounts by posting fresh content regularly, engaging with users, and turning casual scrollers into potential customers.
Our PPC experts will create and manage a paid Google AdWords marketing campaign to boost brand awareness, in addition to increasing website traffic. Buy-in is required, but the prize is more eyes on your site and a stronger local reputation.
What does SEO have to do with my business’s online reputation? Everything! We like to highlight our commitment to “white-hat” SEO practices–everything we do is above board, so your brand never risks looking scammy.
In combination with a number of other strategies, these online reputation management methods will create a fair portrayal of your pest control company that reflects your dedication to making sure every customer is a satisfied one.
Managing Your Reviews and Reputation
If you’re thinking “We don’t have time for this!” you are not alone. Reputation management can feel like just another task on the never-ending to-do list that comes along with running a thriving pest control company. Allow our team to take the reins.
A note on negative reviews: A pep talk, maybe. Negative reviews and poor ratings are like ants at a picnic–unavoidable. Everyone with food in the park has ‘em! In nearly any industry, but especially the home services industry, complaints are inevitable. It’s essential to face your customer feedback head-on and address issues with direct communication. We’ll work with you to determine how you want to handle complaints, guide you on resolving problems, and then inform the reviewer of the steps you’re taking. Our team will ensure your brand demonstrates understanding, humility, and dedication to customer satisfaction.
Managing Your Reputation on Social Media
It’s no secret that it’s all happening on social media. Facebook, Instagram, X (formerly Twitter)—this is where the court of public opinion truly lies. Just like with review sites, the Nifty Pest team will monitor the platforms your audience frequents for mentions, comments, complaints, and praise—the good, the bad, and the ugly. And we’ll interact with it all! We’ll schedule and manage the content across all social media platforms, create accounts on important platforms, post updates to your accounts, and of course, interact and reply to followers.
FREQUENTLY ASKED QUESTIONS
It covers all the local gossip. We keep our ear to the ground and our eyes on the chatter—monitoring ratings, reviews, and community opinions. If negative reviews pop up, we’ll help you address them swiftly and positively, while also celebrating and amplifying the good stuff. Plus, we’ll strategize to boost your review count if you need a few more glowing endorsements.
Created a bit of a hornet’s nest in your service area? Reputation monitoring can definitely help, but it requires time and a solid plan of action. Let’s chat and map out the best strategy for you.