Pest Control SEO
At Nifty, we aren’t in the cookie cutter business. Our hourly model allows us to get extremely dialed with our clients and provide a customized approach that is aligned with their unique needs and goals. With each of our SEO campaigns, we tackle the full spectrum of ranking factors Google is looking for and devise a strategy that helps you capitalize on short term wins while working toward more ambitious goals. We don’t force you into packaged deals that point you in a direction that isn’t in your best interest. We will work with you whatever stage of SEO development you’re in, and walk hand-in-hand as a strategic marketing partner and friend. Our goal in doing SEO is simple – to get you more paying customers.
Why Your Pest Control Company Needs SEO
As a pest control company, you need to reach an audience as diverse as the pests you tackle. One of the best ways of doing that is with a website that’s built and optimized for your diverse customer base and search engines like Google. Nifty’s SEO services do just that. We help connect your website with the Google users who are looking for your services – right now.
NIFTY SERVICES
On-Site SEO
On-site SEO refers to optimizations made to/on the actual pages of your website. It includes things like effective page titles, proper keyword density, optimized images, quality content, and more. At Nifty, we help pest control companies improve and expand their on-site SEO signals, resulting in improved Google rankings. The on-site SEO methods that are essential for pest control SEO include:
Each landing page of your website has a unique URL, or web address. For starters, these URLs should consist of actual words, taking special care to avoid numbers, scrambled letters, or any other characters. You don’t want your URLs to look like wingding. The simpler, the better. We can help you determine keywords to include. Additionally, how your web pages are housed within your content architecture matters. Ideally, you want to structure your web pages into a service based silo, or alternatively a geographical silo. This will help Google Bot crawl and understand your website's content better and help other SEO signals like topical relevance and internal linking structure - both very important SEO signals. Since each pest control company is unique in its geography and makeup, we don't use a one-size-fits-all approach, and neither should you. Let us take a look at your URL structure and we're willing to bet we can identify some simple adjustments that will help you perform better in the long run.
Each landing page of your website has a unique URL, or web address. For starters, these URLs should consist of actual words, taking special care to avoid numbers, scrambled letters, or any other characters. You don’t want your URLs to look like wingding. The simpler, the better. We can help you determine keywords to include. Additionally, how your web pages are housed within your content architecture matters. Ideally, you want to structure your web pages into a service based silo, or alternatively a geographical silo. This will help Google Bot crawl and understand your website's content better and help other SEO signals like topical relevance and internal linking structure - both very important SEO signals. Since each pest control company is unique in its geography and makeup, we don't use a one-size-fits-all approach, and neither should you. Let us take a look at your URL structure and we're willing to bet we can identify some simple adjustments that will help you perform better in the long run.
Content is one of the most important concepts of SEO, and has been since the invention of the Internet. The content on your web pages should be reliable, authoritative, and helpful to visitors. Google wants to see E-E-A-T and nobody knows and executes that better than Nifty. Each piece of content should have a purpose - information about your services, promotions, or educational writing about seasonal pests. Content should both engage your audience and drive them to take action. At the same time, SEO should always be a consideration when publishing content, so it's important to strike the perfect balance between being optimized enough, but not over-optimized. Nifty has the tools and expertise to deliver on that for every peage of your website. We can help you find the right balance.
Technical SEO is about making your website abundantly understandable, problem free, and efficient. Google will only allocate a certain amount of bandwidth to crawling and understanding your site and so it's critical that your site is buttoned up tight. That means title tags, meta data and structured data is all clean and orderly. Today, it isn't enough to address the basics and leave the rest up to chance. To compete in this competitive marketplace, success is in the details. You've got to protect your website's health with a seasoned SEO practitioner who can audit and fix even the most minor issues to maximize your ability to rank. At Nifty, we can do that. Give yourself a competitive edge with a team that's been doing technical SEO for pest control companies for 15+ years.
Off-Site SEO
There’s nothing more challenging than addressing the numerous offsite SEO ranking factors, but that’s ok! We love a good challenge! Off-site SEO doesn’t mean “offline,” but rather “offsite” in the sense that it focuses on third party SEO signals that Google cares about such as link building, social media, reputation management, presence of business NAP (name, address, phone number) info, local citations and more. Off-site SEO is just as important to the Google algorithm, if not more, because it matters a heck of a lot more what others say about you than what you have to say about yourself. This is how authority and trust are established, and you’ll have an extremely difficult time ranking without them. Must-have off-site SEO strategies include:
Let’s talk about links aka backlinks. In case you didn’t know, a backlink is whenever another website creates a link (hyperlink) that points “back” to your website. They’re valuable. Think of them as digital currency. The more you have, the more valuable your website is in the eyes of Google. The way it works is: getting backlinks from reputable website serve as a vote in favor for the legitimacy of your website and, ultimately, your brand. Websites that consistently build links will see increases in domain and page authority, and eventually, rankings. There are a lot of different ways to acquire backlinks, and we have a long track record of building links for our clients through a wide variety of ways. In short, we build quality links for pest control companies that are highly effective at increasing authority and ranking. While we’re talking about it, internal linking is just as important to the success of your website as acquiring external links. You likely already have internal links incorporated throughout your web pages, thanks to your site navigation. But there’s more you can do. Internal links include those built into your website to direct users between pages. These are also discoverable by Google and add value to your site in the eyes of the search engines. It’s important to create a network of internal links so that no page is left “orphaned,” or un-linked. These page are essentially ghosts in the eyes of Google and more or less inform Google that they must not be all that important.
We won’t add to the growing buzz in your ears telling you how important social media is, especially for local businesses–we trust you’re well aware! When it comes to SEO, though, social media signals actually do matter. They help build trust. The social media platforms that are most valuable to you will depend on your local market, your customer base, and a variety of other factors, but it’s a good idea to stick with the most popular platforms. You can use your Facebook, Instagram, TikTok, and even YouTube accounts to promote your business and link to key landing pages on your site, boosting their value. But it doesn’t stop there. You need to be engaging in social media so that Google sees that you are a living, breathing entity and that your information is safe to put in front of searchers.
Today, Google cares a lot more about what others are saying about your business than what it gleans from your website. One of the ways the algorithms assess for that important trust factor is seeing a lot of good reviews on Google, Facebook, Yelp and other third party sources. At Nifty, we have an online review gathering service that works really well for businesses who have a customer base but aren’t sure how to best go about tackling the review gathering process. Nifty makes the process super straightforward for both you and your customers. Simply book a strategy call with us, we’ll go over the process of how we turn all of those untapped opportunities into glowing reviews for you! We also monitor your online reviews closely and can provide guidance in cases where those pesky bad reviews crop up from time to time. We’re pretty good at navigating this area and have helped tons of clients either get reviews taken down or turn a lemon into some lemonade. We also incorporate social proof into your web pages so that users get those reaffirming warm and fuzzies when they visit your website, knowing that they’re about to work with the best pest control business in the area. Let’s make some good things happen!
When a comprehensive SEO strategy is executed, you will get more visitors to your website that will turn into paying customers.
WE GET RESULTS
Benefits of Pest Control SEO
Pest control SEO has many benefits, including:
Creating more lead generation: When people are looking for pest control companies today, they no longer open a phone book. Instead, they will go online and when you are using proper SEO methods, they will find your website. The customers that land on your site are already qualified leads because they are already searching for a company just like yours.
Reaching people at the right time: Again, there is sometimes a lot of guesswork that goes into pest control marketing. Pest control SEO eliminates sending out blanket advertising and hoping it reaches the right people and instead, captures the attention of people when they are already looking for you.
Increasing visibility online: When using best practices for pest control SEO, you can improve your visibility online. This means you will rank higher in the search engines and be found by more customers.
When using appropriate SEO strategies, your pest control company will reap all of the above benefits and more.
Our Experts in SEO for Pest Control Use
Only the Best Strategies to Get You Found
You are busy running your pest control business, but our pest control SEO experts at Nifty Pest know how to get you found by more customers. Fill out our online form today to schedule an appointment and to learn more about how we can help.
FREQUENTLY ASKED QUESTIONS
Only the illegal kind. JK, obvi. We build reliability and trust in your domain using “white hat” link building tactics, meaning we engage only safe, search-engine-recommended techniques that are safely considered best practices in the SEO industry. For pest control companies, link building methods might include local sponsorship outreach (think community events, neighborhood recreation leagues), partnership outreach, and lots of local citation and directory management. No need to involve the SEO police here!
Unlike a frozen pizza, SEO results aren’t hot and ready in under 50 minutes. SEO is a long-term investment in your business’s digital health, and the timing of results depends on factors like market competition and seasonal trends. For example, if your inquiries typically drop in January due to local climate conditions, you might not see the full impact of your SEO efforts during that slow period. Your results will also depend on your company’s specific goals—if you’re aiming to enhance existing rankings, expect improvements in about 6 months; if you’re starting from scratch, it could take around 12 months.
SEO is more like a slow-cooked meal—while it takes time, the results (more conversion, more clients) are worth the wait.
Probably! Data shows that an unfortunately large number of companies still take a “backburner” approach to SEO and don’t dedicate adequate time to it, let alone any resources at all. Fortunately, for YOU, it means that covering the SEO basics alone could be enough to edge out your competition for the top spots. But rankings aren’t the end-all of SEO–what good is a ranking if it doesn’t result in more business? Bragging rights, sure. But we’re seeking a more substantial justification to engage in SEO as part of your marketing strategy–when we provide rankings reports we’ll provide additional data on web traffic, leads (phone calls, inquiries submitted), successful sales transactions, or other KPIs.
Should you floss daily? Absolutely. Regularly evaluating and updating your SEO strategy is essential for a strong, healthy digital presence. But, unlike your dentist, we understand it’s not always easy to keep up. No worries–let us bring your strategy into the 2020s.
If AI replaces Google, we’ll be too busy riding our flying Teslas to the moon. Until then, we’ll keep using the data-driven SEO tactics we know work to get top rankings, collect customers, and leave the AI doomsayers in the dust.
Sorry, we only accept gold doubloons. But, really–cost of our SEO services will depend on where you’re at and where you want to go. We like straight-talk, and we’ll always communicate with you directly if we determine that your budget is out of sync with your needs or goals. Just like you, we take a lot of pride in what we do here, and we won’t take your money if we don’t think we can achieve the best results possible for you. Let’s chat!