As someone in the pest control business, you know that you have to market to different people every day. The people that need your services are constantly changing, and while you may have some repeat business, the people who are searching for your business change by the hour. This makes it incredibly difficult to grab the attention of the right people at the right time.
What is Pest Control SEO?
Pest control SEO is a method of increasing the ranking of your website in the search engine results page (SERPs), which attracts more potential customers to your pest control company. There are many different strategies you can employ to get your website noticed by Google and other search engines, and they are all practical options for your pest control company. When employing these strategies, they are broken down into on-page SEO and off-page SEO.
On-Page SEO Strategies
On-page SEO refers to the different strategies you use within the pages of your website. Your website is your opportunity to make a good first impression with potential customers and search engines. By employing the right SEO strategies, you will create a memorable introduction that search engines can easily discover and rank well. On-page SEO methods that are essential for pest control SEO include:
Every page of your website has a unique URL, or address. These URLs should consist of actual words, taking special care to avoid numbers, scrambled letters, or any other characters.
Content is key, and it has been since the invention of the Internet. The content within your website should be reliable, authoritative, and helpful to visitors. It is important to include keywords that make it easier for the search engines to find. However, you should always write content with visitors in mind, not the search engines.
One of the first things to stand out to Google and other search engines is the title of your page. To give yourself the best chance, the title of every page should include your brand name as well as a keyword or phrase that the content is focusing on.
There are many on-page SEO strategies that will help your website get found, and they can become overwhelming. The above three are great starting points that will help your pest control company get noticed by more customers online.
OFF THE PAGE STRATEGIES
Off-Page SEO Strategies
It is important to optimize your pages for pest control SEO, but there is more to it than just that, as well. Off-page SEO refers to the ranking factors that are more difficult to control, but that are just as crucial to the success of your website. Google considers off-page SEO strategies and uses them as quality control measures to ensure the search engine is only delivering the best pages that deliver the information users want. Some of the most important off-page SEO strategies for your site include:
External links are links to your website found on a site other than your own. Every external link that is out there acts as a vote for your website. The easiest way to get external links is to claim listings in directories such as Google My Business, Yelp, and others.
It is important to have a presence on the biggest social media platforms, including Twitter and Facebook, so you can regularly interact with your customers. However, your social media pages are also a great place to promote content you have published on your site and to get more links.
Internal links are just as important to the success of your website as external links. These links are on your website and direct visitors to other pages within your site, such as your contact page. Internal links are not only found by Google, but they also make it easier for users to navigate your website and will result in them staying on your website longer, which is also important for pest control SEO.
When incorporating the off-page SEO strategies listed above, and others as well, you will get more visitors to your website that may become paying customers.
Benefits of Pest Control SEO
Pest control SEO has many benefits, including:
- Creating more lead generation: When people are looking for pest control companies today, they no longer open a phone book. Instead, they will go online and when you are using proper SEO methods, they will find your website. The customers that land on your site are already qualified leads because they are already searching for a company just like yours.
- Reaching people at the right time: Again, there is sometimes a lot of guesswork that goes into pest control marketing. Pest control SEO eliminates sending out blanket advertising and hoping it reaches the right people and instead, captures the attention of people when they are already looking for you.
- Increasing visibility online: When using best practices for pest control SEO, you can improve your visibility online. This means you will rank higher in the search engines and be found by more customers.
When using appropriate SEO strategies, your pest control company will reap all of the above benefits and more.
Our Experts in SEO for Pest Control Use Only the Best Strategies to Get You Found
You are busy running your pest control business, but our pest control SEO experts at Nifty Pest know how to get you found by more customers. Fill out our online form today to schedule an appointment and to learn more about how we can help.