SERVICES
Pest Control Digital Advertising
The pest control industry is becoming more and more competitive every day. As such, you can no longer rely on the traditional methods of advertising such as billboards and radio commercials alone. While these types of campaigns may still be important to your business, they can no longer serve as the only type of advertising you use. You also have to incorporate digital marketing strategies as well because most customers today search online before they ever contact a company.
If you do not yet have an online presence, or you are wondering how you can increase the promotion of your company, below are some strategies our pest control digital advertising specialists can help you with.
WEBSITE CREATION
Create a Website
If you do not yet have a website, you are simply missing out on a massive audience. Your website is your digital storefront and it is an important way to give potential customers the best first impression of your pest control company. When creating a website, there are many important elements to include within it, and they are as follows:
Visuals
Use imagery and videos.
Info Accessibility
Include contact information that users can find in one or two clicks.
Social Links
Include links to your Facebook and Twitter profiles, as well as other social media profiles.
Information
Always remain informative.
Optimization
Compress large images and reduce the number of redirects so your website loads quickly.
Mobile-Friendly
Ensure your website is mobile-friendly.
Once you have a website, you can start to help your online presence really take off and have a chance to really invest in digital advertising. However, there is still so much more to it than that.
WEB DESIGN STRATEGIES
Implement SEO
Keyword Research
Onsite Optimization
Link Building
Internal Linking
Local SEO
Infographics
Paid Ads
Reviews
Email Marketing
Social Media Marketing
Search engine optimization (SEO) is a term used to refer to creating content that ranks higher on search engines such as Bing and Google. When you implement SEO best practices, your site will appear higher in the search engine results pages (SERPs) when people search for keywords and phrases such as “pest control company.” When implementing SEO on your website, some of the best practices to keep in mind are as follows:
Keyword Research
Your website needs to be visible to the search engines because the majority of online experiences start with a search engine. This means your content, and all the off-page strategies your website uses must be optimized for the search engines so your site is visible to more people.
Onsite Optimizations
A responsive web design will automatically detect the type of device a person is using to search the web and will automatically optimize your site for it. This means users on mobile devices will not have to scroll endlessly, zoom in and out all the time, and otherwise work to get your site to display properly.
Link Building
Everyone has heard of a website that has gotten hacked, or a data breach that affected thousands of people. Your visitors need to know that when they visit your site, they and their information are safe. Google also gives secure websites a higher ranking in the search engine result pages (SERPs). You need a security certificate particularly if you have a section where users fill in personal information, such as their address or phone number. However, given that Google prioritizes secure websites, it is always best to have one even if you do not have this type of section.
Internal Linking
Most Internet users will leave your page if it does not load within three seconds. The online world is very fast-paced and users are not going to wait around to read your website if your competition’s loads faster.
Incorporating Local SEO
Local SEO uses the same best practices as general SEO, but it focuses on local. This means that you should incorporate the names of the geographic locations you serve as some of your most important keywords. You should also claim your Google My Business listing as well as listings in other online directories.
Create Infographics
Most Internet users will leave your page if it does not load within three seconds. The online world is very fast-paced and users are not going to wait around to read your website if your competition’s loads faster.
Embark on Paid Advertising Campaigns
It is not uncommon for pest control companies to use traditional forms of advertising such as billboards, newspaper ads, and flyers to promote their business. Online advertising is not only becoming another option, but it is becoming one of the best ways to draw in more business.
While your website, blog, and online directories will all help promote your business, pay-per-click (PPC) advertising is a bit more aggressive and really gets the word out about your company. It is also affordable because you only pay a small amount any time someone clicks on your ad when they see it on Facebook, Google, or anywhere else online. PPC ads will increase visibility for your business and you can also monitor which ads are the most successful.
Get Reviews
As the owner of a pest control company, you know how important word-of-mouth advertising is. It still is but today, online reviews act as word-of-mouth advertising. Most customers will go online before they buy something, not to only research the company but also to check out what other people have said about a certain business. This helps your business because online reviews are just as effective as word-of-mouth, and Google will also rank your website higher once you have accumulated a number of reviews.
Email Marketing
Email marketing is another very effective method of gaining new leads and increasing exposure to your business online. You can include a pop-up window on your website asking visitors to join your mailing list and then use an email marketing tool such as Mailchimp to automatically send out new emails. When customers then need a pest control service, they are more likely to use you because you have built that awareness of your brand in their mind.
Social Media Marketing
Social media marketing will likely not be the driving force of your digital advertising campaigns, but it is still an important tool to include. Social media marketing will help build your online presence and will fill out your digital marketing strategy. When you run a marketing campaign on social media, your followers may share it with their followers, helping you to increase your reach and gather more leads.
While these are the basic SEO best practices, you can delve even further into it with local SEO.
Our Digital Advertising Experts Can Help Your Pest Control Company
Clearly, when creating a comprehensive digital advertising campaign, there is a lot to consider. At Nifty Pest, our digital advertising experts know how to create effective marketing campaigns that will reach out to more qualified leads and convert them into clients. Contact us online to schedule a meeting and to learn more about how we can help.