PEST CONTROL DIGITAL ADVERTISING
Some solutions simply require buy-in. You understand that as well as anyone as pest control professionals. If you want a tough job done right, you’ll have to invest some resources. In the case of pest control marketing, this investment comes in the form of paying for digital advertising to include: Local Services Ads (Google Guaranteed), Search Ads (PPC), and social ad campaigns. The good news? It’s one of the most predictable marketing channels out there and a surefire way to get your brand visible at the top of the search results.
Google is far and away the most dominant search engine, so it’s the place to be. We bid on keywords that are most relevant to your specific pest control company and target users based on location, device, search method, and other factors. We use web traffic and click data to optimize these ad campaigns as they run, continuously refining our targeting based on your audience’s digital behaviors to achieve more precise and impactful results.
Paid search ads are especially effective for home service providers, like those working in pest control–when users perform a search like “giant ants in my kitchen” or “how to evict spiders from my basement,” they’re ready to take action! Pests are often present pressing issues, and users are looking for an immediate answer. With a Google ad, your services will be the first they see.
Nifty Pest makes the most of your advertising dollars by making strategic, data-driven and sensible decisions for your market. The result? Maximizing your ROI.
Why Does Your Business Need PPC and other Paid Ad Campaigns?
Submit a Google search for a product or service–whether you’re looking for “ant spray” or “roofers near me,” the first row of results you see are labeled “sponsored.” The tippity-top of the top spots on Google and other SERPs (search engine results pages) always go to paid search campaigns–businesses that paid to essentially own that keyword or keyword phrase for a period of time. It’s about as fair as life is! And the only way to beat ‘em is to join ‘em. Our pest control digital advertising strategies consider industry-specific factors, evolving search trends, and target audience behaviors to ensure your ads reach the right people at the right time.
Paid Search Ads
Paid Social Media Advertising
Wondering how your ads can bug the right people in the best way possible? Paid social media advertising ensures your pest control services crawl into the feeds of those who need them most! Your potential customers are likely active on the most popular social media platforms–Facebook, Instagram, and LinkedIn–though their specific preferences and behaviors may vary across these platforms. We have data-driven strategies that zero in on your customers across these channels. Using demographics, locations, user behaviors, and other metrics, we create ad campaigns that ensure high visibility for your most valuable leads.
Organic social media is important to your overall marketing strategy, but its reach is limited. To drive real results, you need to invest in paid advertising on these social platforms. With billions of daily users on Meta alone, the opportunity is too big to pass up.
Keyword Optimization
Keyword optimization for paid advertising goes beyond just bidding on terms like ‘pest control company near me.’ It’s all about tailoring keywords to your unique business—think of them as your digital marketing secret weapon. Imagine them as a high-powered magnifying glass, zooming in on the exact search terms your future customers are typing.
We dive deep into user behavior data and tweak our keyword strategy based on what we find. For instance, we use ‘negative keywords’ to make sure your ads only show up for folks looking for home services. Your extermination page should top the list for searches like ‘how to get rid of ant infestations,’ not a DIY guide. Lucky for you, The Nifty Pest team brings decades of SEO and PPC experience to the table. We fine-tune keywords for conversions and use metrics to target leads for maximum ROI. It’s all about cutting through the digital bug jungle with precision!
Professional Ad Copy
Effective copywriting is like hot sauce—it’s not necessary, but it always takes your meal to the next level. When it comes to PPC campaigns and digital advertising, good copy is more like salt—absolutely necessary! The Nifty Pest team uses our background in pest control sales to precisely craft custom messaging that resonates with your customer base and drives user action. We blend our industry expertise with a creative spirit to ensure your ads don’t just stand out in a sea of generic copy from competition, but also spotlight your absolute best offers and services.
Our creative team will work with you directly to source or create any images, videos, or other ad visuals needed to create compelling digital content. We also employ A/B testing for our Google Ads, social media campaigns, and other PPC avenues to fine-tune our approach and ensure we’re engaging the most effective strategies for your particular pest control brand.
Our approach to digital ad writing combines technical precision with creative freedom, always ready to innovate and experiment. Data is our ultimate guide, but we’re never afraid to add a dash (or a whole dollop) of spice to keep the clicks coming!
Remarketing and Retargeting
Ever start working on a house project or a pesky bit of maintenance and in the yard and get distracted? It happens on the web, too! Users may start searching for solutions to their pest control issues, find your site, then wind up scrolling on Facebook, and logging off before taking any actions. Remarketing refers to the specific targeting of this segment of your audience with paid search ad campaigns. These potential customers already know about your pest control company–they just need a little nudge to finish exploring services or schedule their inspection.
Remarketing helps your pest control ads stick around, reminding potential customers exactly who can solve their bug woes. We use retargeting tactics to specifically surface your ads to “warm leads,” or users who have already shown interest in your services with their browsing activity. Our ads don’t just bring return users to your site, they specifically encourage conversion. By staying top-of-mind, you turn fleeting interest into action and finally get those customer calls.
Monthly Reporting
Along with the transparency provided by our dashboard and regular check-ins with your account manager, you’ll also get a monthly report packed with detailed advertising performance metrics. We’ll break it all down for you, giving you a clear picture of what’s running, what’s working, and what needs tweaking to keep your campaigns on track. Communication is the name of our game. We aim to not only show how your campaigns are performing but also highlight key insights and actionable recommendations to help you make informed decisions that keep your pest control pros at the top of your local search results.
The pest control industry is becoming more and more competitive every day. As such, you can no longer rely on the traditional methods of advertising such as billboards and radio commercials alone. While these types of campaigns may still be important to your business, they can no longer serve as the only type of advertising you use. You also have to incorporate digital marketing strategies as well because most customers today search online before they ever contact a company.
A website, social media accounts, and SEO are all foundational to building online buzz for your brand. If you really want to ramp up your inquiries, snag more clients, and outshine your local competitors, you need a solid PPC and digital advertising strategy. Give us a call to take your marketing from “ugh” to “OMG”—no bug spray required!
Our Digital Advertising Experts Can Help Your Pest Control Company
Clearly, when creating a comprehensive digital advertising campaign, there is a lot to consider. At Nifty Pest, our digital advertising experts know how to create effective marketing campaigns that will reach out to more qualified leads and convert them into clients. Contact us online to schedule a meeting and to learn more about how we can help.
FREQUENTLY ASKED QUESTIONS
Every market is different! We know that doesn’t help much, but we believe in direct communication. And there is no direct answer. Budget will depend on your specific pest control company’s business model, goals, specialty areas, geographical location, and your chosen ad channels. Let’s discuss–we can make specific recommendations once we make an introduction.
We won’t be making a break for it with the sack of cash. The ad channels we utilize have strict budget control functions, and it would not even be possible for you to overspend in a given month. We have your back.
Like the creepy-crawlies you kind folks eradicate, advertising is fast-paced and agile–things can change quickly! After we’ve worked with you to develop a strategy and have launched your ad account, we can expect clicks from ads almost immediately, and new leads following that. Nifty Pest is driven by data–by actionable metrics–and it takes time to gather good data. As a result, you’ll notice ongoing improvements in both lead volume and cost per lead as we refine strategy based on data.
We can establish any reporting cadence that works best for you, but our advertising team likes to check in at least monthly via email with results of our efforts. Outside of that, we can arrange phone or video calls to discuss what we’ve got going on. Just let us know what you need.