Generative Engine Optimization
Win visibility in Google’s AI Overview AND where people ask AI for legal help (ChatGPT, Copilot, Gemini)
What is GEO?
GEO is how we help your pest control company show up when AI summarizes answers. Instead of only chasing blue links, we engineer your website and brand so AI systems can easily find, trust, and quote you on Google’s AI Overview and inside conversational engines like ChatGPT, Copilot, and Gemini.
Why GEO matters (right now)
- More customers start with AI: Customers ask “Who’s the best pest control company near me?” and get one condensed answer.
- Winner-take-most: AI Overview highlights just a few pest control operators. If you’re not cited, you’re invisible.
- Lasting advantage: Structured, authoritative content compounds and keeps earning citations across AI systems.
NIFTY SERVICES
How Nifty’s GEO program works
Long-tail Q&As that match how people ask questions in AI engines. After all, that's what they are - answer engines.
Clear, skimmable answers with accurate information and citations.
Long-tail Q&As that match how people ask questions in AI engines. After all, that's what they are - answer engines.
Clear, skimmable answers with accurate information and citations.
Schema markup (LegalService, FAQ, How-To, Rating/Review, etc) so AI can parse who you are, where you are, and what you do.
Information architecture that maps every city + service for local intent, including a LLM txt file.
Relevant mentions in user generated content (UGC) platforms, directory visibility, press mentions, awards/experience content, and GBP optimization, so AI sees proof you’re real and reputable.
What you get (Core Program) — $2,075+/mo
- GEO Audit & Strategy: Gap analysis for AI Overview and AI engines; prioritized roadmap.
- 8 Q&A Blogs / month: Long-tail, geo-specific, and “people also ask” style content.
- Q&A Enhancements on Pillar Pages: Add/expand sections AI loves to quote.
- 3 Reddit Mentions / month: Ethical, relevant brand/context mentions that reinforce topical authority.
- Google Business Profile optimization (categories, services, updates)
- Awards & Experience content (strong social proof sections)
- Schema implementation (sitewide + faqs, how-tos, reviews, Etc)
- Authoritative web directories (quality > quantity)
- 1+ press release / year (newsworthy company initiatives, awards or community involvement)
- Monthly Reporting: Plain-English progress on visibility, citations, and leads.
How we measure success
- AI Citations: How often your website was linked in AI results, powered by Ahrefs Brand Radar
- AI Traffic: Visitors to your website from AI sources like ChatGPT, Gemini, Perplexity, and more.
- Lead Tracking: Breakdown of leads (calls, form submissions, chats) generated from AI sources.
Timeline & Expectations
- Weeks 1-2: Setup, GEO audit, content calendar, schema mapping.
- Weeks 3-8: Publish Q&A content, implement schema, tune GBP and build off-site brand signals.
- 60-90 days: Early movement in AI Overview/citations on priority topics.
- Quarterly: Expand topics/locations that show traction; double down on winners.
FAQs
No. GEO is modern SEO, tuned for AI surfaces. It complements traditional organic + GBP + PPC.
No. We can’t (and no one can). We maximize your odds by aligning with the signals AI engines actually consume.
Access to your site/GBP, clarity on services and locations, and approvals on content!