Case Study
How a Focused SEO + PPC Strategy Drove Measurable Results in a Competitive Market
📈 +49% More Calls
Year-over-year increase in total calls
📍 Local Dominance
Improved rankings in maps and organic search
🚀 Scalable Growth
Expanded into a neighboring service area
The Challenge
An emerging pest control company in a competitive metro area (population of 750,000) needed to increase leads with a limited marketing budget.
They were struggling to stand out in search results and needed a strategy that could deliver results efficiently.
The Solution
Nifty Pest implemented a customized digital marketing strategy focused on winning locally first, then expanding:
- Local SEO, on-page optimization, and off-site work
- Blog content and localized landing pages
- Targeted Google Ads (PPC) to capture high-intent searches
The Result
In just one year, the client achieved a 49% increase in total calls, stronger local visibility, and the foundation needed to confidently expand into new markets.
More Visitors, More Conversions & More Customers
Nifty Pest helped an emerging pest control company attract more visitors, convert more leads, and win more customers through a focused SEO and PPC strategy. The result: a 49% increase in leads, stronger local visibility, and scalable growth in a competitive market.
Actual client data