Services
Expert Digital Marketing for Pest Control
Like a skilled exterminator at work on a property, NiftyPest won’t rest until your digital footprint is pest-free, polished, and thriving. Unlike your boilerplate digital marketing agency, NiftyPest is built on a sturdy foundation of industry-specific experience. Many of our team members cut their teeth in sales by working door-to-door for local pest control companies, and have the kind of hands-on field experience most other agency associates lack.
Though we provide only a single point-of-contact to manage your campaigns and projects and streamline communications, we operate as a team. Too many enterprises make the mistake of saddling a single staff member–often an intern, a recent college grad, or simply the youngest and most fashionable person in the office–with “marketing” the business. It’s 2024, and by now we should all be able to recognize that digital marketing is much more than making a weekly Instagram post, and that it’s far too critical a function to skimp on. There’s a better way. NiftyPest is comprised of expert content creators, SEO wizards, seasoned advertising pros, and overall kick-ass people who live and breathe digital strategy. Few other digital marketing agencies know how to sell pest control as well as we do. Our experience translates well into developing internet marketing strategies that can help grow your client base and expand your company.
In the digital era, if your business doesn't have a website, is it even real? Even with one or more brick-and-mortar locations, without a website, your brand might as well be invisible, like a bedbug creeping around a baseboard in the night. Whether your potential leads are plugging relevant terms or searching for your specific business name, they’ll want to find information about your services on their own devices, at their own pace. They’re looking for you! Are you findable? And once they locate your website, are they met with relevant content, accurate business information, easy navigation, and speedy page load times? Do the landing pages look good on a desktop and on mobile?
These excruciatingly detailed considerations are what truly set you apart from the competition. And we know how busy you are actually running said business and providing said services. NiftyPest will take care of your pest control website design or redesign from start to finish, ensuring you pitch your absolute best package with high-quality content and a seamless user experience. You can continue to focus on your clients’ critters, and NiftyPest will handle all your digital bugs.
Surely you’re familiar with the way pesky critters stake out their territory, methodically inspecting the area. Your future pest control clients are similarly on the prowl, looking to find you. With the right local SEO efforts, you can dominate your turf and become the go-to exterminator in your neighborhood. The goal is to be as effortlessly found online as ants at a picnic or mice in the attic. Local SEO is a relatively simple, highly cost-effective avenue to more qualified potential customers who actually reside within close geographical range of your business. Our priorities would include optimizing and leveraging your Google Business account, auditing local listings and citations for errors and inconsistencies, and developing relevant, high-quality local content specific to the pest control industry. We won’t promise you the world–we have no tolerance for B.S. But we can promise you that we have spent years interpreting search guidelines, developing local landing pages, developing and pushing out high-quality and relevant local content, and earning map pack rankings for our clients. Ensure that your information is accurate, easily accessible, and consistent (uniform) across citations and platforms.
These excruciatingly detailed considerations are what truly set you apart from the competition. And we know how busy you are actually running said business and providing said services. NiftyPest will take care of your pest control website design or redesign from start to finish, ensuring you pitch your absolute best package with high-quality content and a seamless user experience. You can continue to focus on your clients’ critters, and NiftyPest will handle all your digital bugs.
“Google it.” It’s almost instinctual now, to turn to Google at the first sign of trouble or uncertainty. With all that power and potential contained in a single platform, we’re left no choice, as business owners, but to court Google–to engage with it, flatter it, follow its rules and adhere to its best practices. If you want to see your pest control website at the top of the search results page for anything, you must allot some time to SEO on an ongoing basis. NiftyPest can ensure that both Google AND your clients and leads understand that you are indeed the best in the industry, the cream of the crop, the crème de la crawl. When a potential client searches “exterminator near me,” they’ll statistically browse only the top few results. If your site doesn’t populate, you could be losing leads to local competition.
Luckily enough, NiftyPest boasts some of the most innovative SEO strategies in the game. We employ a combination of modern on-page and off-page strategies, focusing on website structure, design, and accessibility, high-quality content for both Google and human readers (it’s possible!), external and internal linking (white hat only!), and local SEO basics. Asking a company to commit to spending time and money on SEO can feel like pulling teeth, but the potential benefits are manifold, and the value of the work put in only grows over time. With the right strategy, you can create more buzz around your brand than an angry swarm of wasps, leading to more digital activity, brand awareness, and inquiries.
Luckily enough, NiftyPest boasts some of the most innovative SEO strategies in the game. We employ a combination of modern on-page and off-page strategies, focusing on website structure, design, and accessibility, high-quality content for both Google and human readers (it’s possible!), external and internal linking (white hat only!), and local SEO basics. Asking a company to commit to spending time and money on SEO can feel like pulling teeth, but the potential benefits are manifold, and the value of the work put in only grows over time. With the right strategy, you can create more buzz around your brand than an angry swarm of wasps, leading to more digital activity, brand awareness, and inquiries.
Everyone and their mom has a blog. There are dogs with blogs. After more than a decade of articles and podcast episodes, and webinars, and keynote speeches insisting on and extolling the overarching monarchical powers of the digital written word (“content is king”), it’s safe to say we’re all well-aware of the importance of content creation and marketing. While the specifications have changed over the years, we know for certain that high-quality content always has a human touch. With the introduction of new generative technologies like ChatGPT to the public, it can be tempting to outsource your digital content creation to a robot, but doing so is a missed opportunity to truly engage with your audience and speak to your clientele. Our team at NiftyPest has spent years studying data and experimenting with content marketing to gain a well-rounded understanding of what makes a page successful.
Like relying on stale or AI-generated writing, publishing content for the sake of content is a bug-brained idea. High-quality content is well-researched, relevant and valuable to your audience, and informational or actionable. Your company’s website landing pages should be written in accessible, engaging language that reflects your expertise in the industry. You can (and should!) also utilize blogging to increase brand awareness, further establish yourself as a subject-matter expert. Content can range from general advice and information to geographically-targeted articles–think topics like local pest control and chemical repellent regulations, seasonal pest prevention tips, and guides to vermin and critters native to your territory. Visitors may browse your blog for useful information, and your posts will also appear in Google searches on topics you’ve covered. Gaining authority online can not only boost name recognition, but also convert qualified leads into loyal clients.
You’re running billboard ads and radio commercials, maybe even directly mailing materials. You think you’re covering all the avenues your competitors are, but they’re swarming the digital landscape while you’re stuck in the past. Don’t let your marketing efforts get squashed—break into the online advertising world and capture those clicks before they do.
A comprehensive digital marketing strategy should lead to more clicks, higher rankings, more leads, louder buzz. Just as with traditional advertising, you’ve got to “pay to play” in the world of digital ads. There are several avenues to which you can dedicate your ad dollars–social media PPC (pay-per-click ads), search engine PPC, social linking and geographically-targeted ads on Google maps. We understand that there’s no “one size fits all” digital advertising approach, which is why Nifty Pest is dedicated to providing custom strategies, budgets, and solutions tailored to your pest control company’s unique goals. Whether you’re looking to dominate your local market or establish your brand as a critter control , we’ll craft the perfect plan to get you there.
Ever skip a reservation, change hotel plans, or reroute your errands due to the discovery of a slew of one-star ratings and negative reviews? Imagine if your pest control business had the same fate. No matter the industry, reputation is EVERYTHING, which is why we offer “reputation management” as its own separate service. Stats show that most folks Google a business name before making the first call or inquiry. While they may click through to your site, they’ll likely see some sort of review, rating, or public comment on your services before anything else. Pest control clients are likely to come to you in a vulnerable state–they need help and fast. They need to know they can trust you.
Nifty Pest will regularly monitor your reviews across platforms to gauge client satisfaction and opinion. Unfortunately, you will likely have bad reviews; fortunately, everyone else will too. Negative reviews are a simple fact of the internet–but they can’t stop us from mitigating the effect on your business! We’ll manage responding to feedback (the good, the bad, the ugly, the over-the-top), and focus on acknowledging and apologizing for mistakes or issues, and appropriately and promptly addressing them. Often, a client or lead may update their review to reflect a higher rating if they feel heard and respected, or if offered an adequate solution. As part of our reputation monitoring, we’ll analyze overall sentiment and tone of online comments, respond to reviews and questions promptly, and can help implement custom strategies to generate more positive feedback for your extermination expertise.
Lights, camera, action! Put your pest control prowess centerstage with captivating, eye-catching video marketing. How many videos do you watch a day? Most of us wouldn’t have an accurate answer. The proliferation of video content is so ubiquitous today that we don’t even realize how much video content we consume daily–on our mobile devices, laptops, tablets, and desktops. Even “passively” scrolling a webpage or social platform, videos autoplay and catch our attention, making video marketing an essential tool to ensure your message reaches potential customers and keeps their attention.
The stats are on our side–videos are 50 times more likely to obtain organic page ranks in Google and have a 41% higher click-through rate than plain text results. A website is 50 times more likely to show on the first page of the search engine results page if it contains a video. While it’s unlikely that a visitor to your website will take the time to read all the content on a given page, it is likely that visitors will take the time to watch most or all of an onpage video. Nifty Pest has the vision and the tools to give your services starpower and shine. Tell those roaches it’s time for their close-up!
In the digital era, if your business doesn't have a website, is it even real? Even with one or more brick-and-mortar locations, without a website, your brand might as well be invisible, like a bedbug creeping around a baseboard in the night. Whether your potential leads are plugging relevant terms or searching for your specific business name, they’ll want to find information about your services on their own devices, at their own pace. They’re looking for you! Are you findable? And once they locate your website, are they met with relevant content, accurate business information, easy navigation, and speedy page load times? Do the landing pages look good on a desktop and on mobile?
These excruciatingly detailed considerations are what truly set you apart from the competition. And we know how busy you are actually running said business and providing said services. NiftyPest will take care of your pest control website design or redesign from start to finish, ensuring you pitch your absolute best package with high-quality content and a seamless user experience. You can continue to focus on your clients’ critters, and NiftyPest will handle all your digital bugs.
FREQUENTLY ASKED QUESTIONS
That’s a good question. Our pricing is based on hours of labor. Determining how many hours a pest control company might need to be able to be successful varies greatly depending on your market. The needs of a pest control company in Declo, Idaho (population 359) vs. Chicago, Illinois would be very different! Also, we will need to do a deep dive into your competitors to see if they have been investing heavily in digital marketing. If they have, it might take more time and more effort to cut through and help you gain more market visibility. Give us a call and let’s have a conversation about your goals and objectives. That might help us determine what a marketing budget needs to look like.
This is another great question. Truth be told, we don’t really have a specific criteria except, we like to work with good companies and good people. We’ve worked with some large companies to help them diversify and expand their market reach. We’ve worked with pest control companies to expand into brand new markets. We’ve helped companies open multiple new office locations. We’ve worked with small pest control companies that just want to perform better in their small local market. The bottom line is, no matter what phase of your company you are in, we can likely help you get better ROI from your marketing investment.
It really depends on a number of factors. How competitive your market is from a digital marketing perspective is one of the biggest things to consider. This might be extremely difficult for you to be able to tell without access to the right tools. Let’s have a conversation, let us do a market analysis and we can help you gain a better understanding of how the local digital marketing landscape sits. That being said, many of clients across a variety of industries often see solid growth in about a year’s time. It can easily be less depending on what you’re up against. Give us a call, let’s chat.
We certainly do. We outline what we’ve accomplished and what the plan and strategy is for the next month. We also create attractive and detailed reporting systems so that you can know how many call, form fills, live chats that you’ve received in a specific time range. You will also know how many visitors you are getting from search engines, social media platforms and other sources of website traffic. We believe you have every right to know how your marketing campaign is performing. No guessing needed.
Yeah, let’s chat about what you are thinking that you need. Think you have a solid website that’s bringing in adequate amount of web traffic but really want to up your social media game? We got you. Want to diversify the channels that bring in customers? We can make that happen. Want to venture into social media marketing? We’ve been doing it for years. Whatever you need, we can probably help.
Absolutely. We’ve been helping pest control companies make great looking websites that both customers and Google appreciate for years. We have the knowledge, experience and expertise to help you get found by local searchers.
We most certainly do. We’ve created websites that have generated thousands and thousands of dollars for our pest control clients all over the United States. We definitely make websites for pest control companies and we do it very well. If you want to stand out from the competition in your market, we can make it happen for you!
If cost is your absolute #1 priority when it comes to selecting a digital marketing partner, it will likely not be us. There will always be someone who can do it cheaper. However, if you are truly looking for a partner that will be invested in the success and growth of your company with an amazingly proven track record, then Nifty is easily one of the best options.
It really depends on a number of factors. How competitive your market is from a digital marketing perspective is one of the biggest things to consider. This might be extremely difficult for you to be able to tell without access to the right tools. Let’s have a conversation, let us do a market analysis and we can help you gain a better understanding of how the local digital marketing landscape sits. That being said, many of clients across a variety of industries often see solid growth in about a year’s time. It can easily be less depending on what you’re up against. Give us a call, let’s chat.
Absolutely. One of the biggest differentiators between Nifty Marketing and many other digital marketing agencies is our commitment to be amazingly transparent with our strategies and tactics. Every month you will receive a detailed outline of everything we accomplished and what our plan is to do for the following month.
Yes, we can certainly offer you consulting if that’s what you truly need. In our audits, we take a good solid look into what’s working and what’s not. From that we can generally offer advice and direction as to what you should invest your marketing dollars in.
We sure do. We’ve been running paid search campaigns for pest control companies for the better half of a decade. Our solid background the pest control sale process helps us build and shape our pest control pay-per-click campaigns. Interested in seeing what a PPC campaign might look like for your company? Give us a call.
Yes! Facebook ads and other social media ads is a great avenue for gaining new pest control clients. It’s fantastic because of the way that you can target specific demographics. Think married women ages 38-60 that live in a specific zip code might be the perfect customer for your services? We can create a campaign to get in front of exactly the type of customer you want. It’s pretty amazing.