A world without pest pros? We’d need a whole army of rat czars—absolute chaos! Rodents running wild, termites turning buildings into dust, every borough a bedbug metropolis. Thankfully, that’s not our reality. Thanks, really, to the pest management professionals dedicated to public health and property protection, like you. So many industries rely on pest management services—healthcare, agriculture, hospitality, and, frankly, anyone who steps foot in a building. Every April, National Pest Management Month (NPMM) brings awareness to the impact of your vital services.
Originally declared “Pest Control Month” by President Gerald R. Ford in 1975, National Pest Management Month has adapted to our changes in language. Today, it’s organized by the Professional Pest Management Alliance (PPMA), which aims to grow, promote, protect, and defend the pest management industry. NPMM honors the hardworking professionals who protect our communities and environments.
The best way to celebrate next month? Fill your appointment books. Here are 6 marketing ideas to make National Pest Management Month your most successful yet!
NPMM Marketing Ideas
1. Offer Special Discounts
Run an exclusive deal for new customers who book a pest inspection during the month of April in observance of NPMM. Create package or bundle deals—these could include a complimentary year of quarterly maintenance following initial treatment, discounted add-ons, or additional pest-proofing services. Advertise throughout the month with a combination of PPC, paid social, and local services ads. April is also a great month to highlight your evergreen discounts and deals—even if your inspections or initial audits are always free, emphasize these easy and appealing entry points for new leads.
2. Create a High-Value, Evergreen Resource
Develop one really, really good resource. This can be a blog article, downloadable guide, or infographic. Choose a broad enough topic that your content appeals to a wide audience but keep it seasonal and focused on your core services and strongest areas of expertise. Update your resource annually ahead of NPMM, and re-publish or give it a fresh round of promotion. Bonus: SEO benefits! While gated content can boost conversion rates, publishing your guide for Google to index builds long-term value. Host on your site to boost visibility and web traffic, and promote it on social media to establish your brand as a go-to resource.
3. Schedule Some Social Media
People spend a lot of time on their phones—the average American adult spends over 4.5 hours on their smartphone daily. We know that social media and web browsing account for nearly half of that time. This April, use that to your advantage and get active. Lock and load some helpful, seasonal posts: warnings, tips, info, and expert insights. Just a couple of strategic posts can amplify brand awareness—consistency is key! Engage in real-time with Pest Management Professional Magazine and PPMA social media accounts to give your brand a boost.
4. Leverage Google Business Profile Posts
Google Biz is where many of your leads find you—so use it to its full capacity! Each “Post” is dated, so customers know you’re actively running campaigns, responding to inquiries, and engaging with your audience in real-time. Share relevant blog articles, promote deals and packages, or drop quick tips to establish industry authority. For maximum engagement, add an image or video to each post—something beyond your logo—to grab and hold user attention. If leads aren’t asking questions in the Q&A section, post a FAQ to spark engagement.
5. Partner with Other Local Businesses
Team up with companies and organizations that hold shared values or have similar goals but do not directly compete with your services. Who would make a good teammate for a pest control company? Try property management companies, hospitality groups, and food safety orgs. Together, focus on mutually beneficial collaborations that strengthen your local presence—shared resources, exclusive deals and packages, educational content, and co-hosted webinars and Q&As. Cross-promote and cross-post to amplify your reach.
6. Show Up in Person
We might be all about the digital, but real-life marketing still matters. In fact, IRL marketing, which includes networking and attending trade shows and conferences, can give you an edge over competitors not actively engaged in the community. Plus, experiential marketing feeds your digital strategy, amplifying your brand and generating social media engagement and more direct web traffic. No events in your area? Host a free “Pest Awareness & Prevention” workshop at a local hardware store or garden center—offer live demos and exclusive service discounts.
Pest pros, we know the grit it takes to get the job done—much respect—and we want to support you in any way we can during National Pest Management Month and beyond! If you want to talk specifics, drop us a line!
Hannah Bollman is Nifty’s talented and dynamic Content & Brand Manager. She develops compelling content across blogs, newsletters, social media, and ad campaigns, ensuring alignment with Nifty’s voice and mission. With a background in SEO, content marketing, and stand-up, Hannah brings a unique mix of creativity, strategy, and humor to everything she does. When she’s not shaping Nifty’s brand or growing visibility for our clients, she’s on a run, on her bike, or enjoying a delicious falafel sandwich.
