95% of Gen Z and Millennial consumers expect businesses to be active on at least one social platform. Not hope, not prefer—expect. Customer expectations are evolving as fast as the new AI landscape, and first impressions are established long before someone picks up the phone or submits an inquiry. Social media is a credibility check, and for a growing segment of consumers, it’s step one in the buying journey. Google still dominates search, but nearly a quarter of adults now use social platforms first.
If your last Instagram post was 2 years ago, or your facebook cover photo still offers a “Happy Holidays 2021,” are you an active, engaged company? Maybe! But your leads may not think so. Home services require a certain level of trust, and if you’re invisible on IG or silent on FB, you may already be out of the running. Being present isn’t enough. You have to look alive.
For a full pest control social media primer, check out our guide with a platform-by-platform breakdown of demographics, content types, and more.
This complete social media calendar for pest control companies provides a basic roadmap for relevant, consistent, engaging social posts.
Note: consistency is key. While you don’t have to post daily, or even weekly, your pages should never look abandoned. It also means keeping your brand recognizable—use the fonts, colors, and tone already established on your website. Leads who land on your page should see a good mix of photos, graphics, and simple video, all aligned with your company branding.
Content Calendar for Pest Control Social Media Posts
January
February
Theme/Service Focus
Winter Inspections, Rodent insulation & Seals.
Theme/Service Focus
Rodent & Roach Patrol: Peak Season
Holidays
Holidays
- New Year’s Day (1/1), MLK Jr. Day (1/19)
- Others: inauguration day, film and TV award shows
- Groundhog Day (2/2), Valentine’s Day (2/14), Presidents’ Day (2/17)
- Others: Black History Month, Superbowl
Organic Content Ideas
Organic Content Ideas
- De-Pestifying After the Holidays (highlight common evergreen/Christmas tree insects).
- Winter Pest Round-Up (pair with with blog post content)
- 3 Signs of Mice in the Attic (make specific to your region)
- Prevention Tips for Periodic Thaws (Moisture Control)
- Pet-Safe Rodent Control Options
- Early Termite Warning Signs
Paid Campaign
Goal: Lead gen for winter home inspections
Asset: Infographic/image “5 Sneaky Rodent Entry Points”
CTA: Request a quote today.
Goal: Build brand trust to drive inspection inquiries
Asset: Customer Love: testimonial screenshot/image
CTA: Fall in love with your pest-free home. Schedule your inspection today.
Video Content
Video Content
- Before & after: attic gap sealing
- POV: following rodent to common unsealed entry point
- Behind‑the‑scenes: technician checking insulation seals
- Home Team Defense: Superbowl prep and clean-up for a pest-free party
- Client testimonial clip
March
April
Theme/Service Focus
Theme/Service Focus
Yard Prep
National Pest Management Month! Celebrating pest pros’ community role.
Holidays
Holidays
- International Women’s Day (3/8), St. Patrick’s Day (3/17)
- Other: Women’s History Month, March Madness
- April Fools’ Day (4/1), Easter Sunday, and Earth Day (4/22)
- Others: National Pest Management Month, Passover
Organic Content Ideas
Organic Content Ideas
- Landscape with Intention: Spring Yard Prep Tips from Pest Pros
- Highlight women in pest control
- Pet‑Safe Outdoor Pest Control
- -Employee Spotlight
- -Eco-Friendly Pest Management Methods (Earth Day)
- -Then vs. Now: Evolution of Pest Control Tech & Tools-Guide to NPMM Marketing Here
Paid Campaign
Paid Campaign
Goal: Build brand trust to drive inspection inquiries
Asset: Customer Love: testimonial screenshot/image
CTA: Fall in love with your pest-free home. Schedule your inspection today.
Goal: Highlight your team and drive inquiries through local trust
Asset: “Meet Your Pest Pros” video or image series.
CTA: Your local pros are here to help. Book a spring inspection today.
Video Content
Video Content
- Highlight women in pest control with a brief interview or compilation interview clip
- Tour of preventative yard work spots around your home
- Client testimonials
- Employee Spotlight
- Why Pest Control Matters (quick explainer on public health and home protection)
May
June
Theme/Service Focus
Theme/Service Focus
New Home & Outdoor Prep
Peak Outdoor Pest Season
Holidays
Holidays
- May Day / International Workers’ Day (5/1), Cinco de Mayo (5/5), Mother’s Day (5/11), Memorial Day (5/26)
- Others: Teacher Appreciation Week
- First Day of Summer (6/20), Juneteenth (6/19)
- Other: End of school year
Organic Content Ideas
Organic Content Ideas
- New Home Pest Control Checklist
- Moving Checklist: Pest Inspection
- Bedbug Awareness 101
- Mosquito Habitat Reduction Tips
- Set Up a Bite-Free Backyard
- Tick ID
Paid Campaign
Paid Campaign
Goal: Drive inquiries and bookings for yard sprays.
Asset: Time‑Lapse Video: Spring Yard Spray in Action
CTA: Get your yard Mother’s Day ready with a preventative spring yard spray.
Goal: Drive demand for outdoor pest treatments during peak season
Asset: Time‑lapse video of a wasp nest removal (or carousel of before and after images)
CTA: Protect your yard during peak pest season with an outdoor treatment ASAP.
Video Content
Video Content
- Time‑Lapse Video: Spring Yard Spray in Action
- New Home Pest Inspection Tour
- Lawn Types 101: Grasses and Their Pests
- Watch Us Remove a Wasp Nest
- Wasp Nest Tour/Wasp Lifecycle
- Technician Report: Top 10 Outdoor Pests to Watch
July
August
Theme/Service Focus
Theme/Service Focus
Mid-Summer Pest Maintenance and Home Improvement Season
Back to School, Back to Routine Special
Holidays
Holidays
- Independence Day (7/4)
- Other: Continuation of summer break
- National Mosquito Day (8/20)
- Other: back to school season
Organic Content Ideas
Organic Content Ideas
- Pest-Free BBQ Playbook
- Summer Travel Plans to Keep Your Property Pest-Free
- Mid-Summer Pest Inspection Reminder
- Pairing Pest Inspections with Home Improvement Projects
- How Pest Pros Keep Schools Safe and Families Healthy
- Dangers Posed by Mosquitos
- Extreme Heat Reminders
- Prep for Next Spring/Summer
Paid Campaign
Paid Campaign
Goal: Encourage mid-summer inspections amidst renovation season
Asset: Checklist image of common home upgrades paired with pest control (deck repair → termite check)
CTA: Add a seasonal pest inspection to your summer projects list.
Goal: Re-engage families and homeowners returning from summer break/vacations back to home routines
Asset: Image of a family with kids in backpacks in front of house, or a bus pulling up to a home.
CTA: Don’t let pests disrupt your fall routine—schedule your late summer inspection today.
Video Content
Video Content
- How to Pest-Proof Your Party Food Setup
- Pre-Renovation Pest Inspection Walkthrough
- What You Can Do Today To Prep for Next Spring
- End-of-Summer Weekend Yard Maintenance Tips
September
October
Theme/Service Focus
Theme/Service Focus
Transitioning to Fall: Rodent Prevention
Creepy Crawly Season
Holidays
Holidays
- Labor Day (9/1), First Day of Fall (9/23)
- Columbus Day (10/13), Halloween (10/31)
- Other: World Series, Breast Cancer Awareness Month
Organic Content Ideas
Organic Content Ideas
- Early Fall Proofing Tips
- Sealing Windows and Gaps for Fall Protection
- Top 4 Signs of Termite Activity
- Entry Denied: Key Access Points to Seal Off ASAP
- Roach Prevention in the Kitchen
- Spiders: Fact vs. Fiction (regional focus)
- Unwelcome Guests: Debugging Your Seasonal Decor
Paid Campaign
Paid Campaign
Goal: Drive inspections for fall rodent prevention
Asset: Image of sealed entry points with a focus on fall protection
CTA: Cooler weather brings unwanted visitors—schedule your inspection today.
Goal: Drive seasonal treatments by highlighting roaches as the real horror in your home
Asset: Close-up image of a roach creeping across a kitchen styled like a horror movie poster
CTA: Don’t fear, your preventative roach treatment is here! Book today!
Video Content
Video Content
- How to Seal Your Home Against Rodents Before Fall
- Entry Denied: Key Access Points to Seal Off ASAP
- Scary Stories: Technicians Recall Unbelievable or Creepy Pest Management Tales From Their Time in the Field
- Tour of top roach gathering points in the kitchen
November
December
Theme/Service Focus
Theme/Service Focus
Grateful for Public Health and Safety
Silent Nights: Keeping the Holidays Safe and Peaceful
Holidays
Holidays
- Veterans Day (11/11), Thanksgiving
- Other: Black Friday, Cyber Monday, Election Day
- First Day of Winter (12/21), Christmas (12/25), Boxing Day (12/26), New Year’s Eve (12/31)
- Other: Hanukkah
Organic Content Ideas
Organic Content Ideas
- Cold and Flu Season: How Pests Affect Indoor Air Quality
- Public Health Heroes: Pest Control’s Impact Beyond the Home
- Highlight any community or local business partnerships you’ve fostered (shoutouts!)
- Rodent Droppings 101 (How to ID + Clean Up Safely)
- Mouse in the House: Rodents’ Favorite Hiding Spots
- So You Saw a Mouse… (Step-By-Step How-To)
Paid Campaign
Paid Campaign
Goal: Raise awareness and drive inquiries by promoting pest-free safety for families during winter.
Asset: Simple graphic of a house with a shield icon, symbolizing protection from pests and health risks.
CTA: Keep Your Home Warm, Safe, and Pest-Free. Book Your Inspection Today.
Goal: Drive inquiries for rodent inspections to ensure homes are pest-free during winter.
Asset: Cute image of a mouse in a cozy, wintry kitchen.
CTA: You have enough houseguests this holiday season. Book your rodent inspection today.
Video Content
Video Content
- Team thank-you to customers for their support
- Explanation of the role pest pros play in public health and safety
- Pest ID by noise/sound
- Team holiday wishes
Looking for a full social media guide, broken down platform-by-platform? Click here. And if you’re looking for a professional to handle your pest control company’s social posts, shoot us a message. We’d love to support you and your team.
Hannah Bollman is Nifty’s talented and dynamic Content & Brand Manager. She develops compelling content across blogs, newsletters, social media, and ad campaigns, ensuring alignment with Nifty’s voice and mission. With a background in SEO, content marketing, and stand-up, Hannah brings a unique mix of creativity, strategy, and humor to everything she does. When she’s not shaping Nifty’s brand or growing visibility for our clients, she’s on a run, on her bike, or enjoying a delicious falafel sandwich.
